Perform a keyword analysis to determine the most popular and relevant phrases that searchers are using to find web sites like yours, and those with the least amount of competition.
Provide you with Web Site Optimization Worksheet to give you tips on writing optimized web page content.
Assist you in writing effective content for your web site (i.e. META tags, page titles, headings, body text, etc.), 2 hours of consultation/writing (additional help at an hourly rate).
Higher link popularity – more relevant web sites linking to your site
Improvement in your site's ranking in the major search engines and directories
An increase in traffic to your web site – in particular, visitors that are likely to be interested in what you have to offer
Services Included:
Create a "Links" page on your web site. This will include a categorized directory of reciprocal links established during the campaign.
Research popular (high-ranking) web sites that are related to your type of web site. This includes web sites that link to your competitors' sites, yet excludes sites that compete with what you do. We also consider other fields that are related to your type of business or organization. Each site is review for quality and content.
We compile a list of web sites that we feel would be good sites to target based upon our research.
We contact the webmaster of each site via email. Included in this email is a personalized note with complimentary comments about their site and a link request stating the benefits of reciprocal linking.
For those that accept our reciprocal linking offer, their sites are added to the "Links" page on your web site. The sites are also added to a spreadsheet, along with any related information, such as contact person and how long the reciprocal agreement was made for.
We also look for vertical search engines and directories related to your type of web site. This includes related online industry and general business directories. Some of these directories require a linking fee. We will discuss these options with you and help you determine if they would be beneficial to you.
In the end, we will have established 25 quality links pointing to your web site (more if you choose). Regular reviews of these links can be conducted on a monthly basis, and a report of our findings sent to you as well. We will make sure all the links on your "Links" page work properly – no dead links – and that all your linking partners are still directing viewers to your site. These monthly evaluations include finding new links, or renewing expired reciprocal link agreements, when any of the 25 links are no longer active – 25 quality links will be maintained.
After your web site has been optimized for the search engines, it is often beneficial to submit your site to the search engines to help ensure that they index your site and have you listed in their databases. We recommend submitting your web site by hand (to the top search engines) verses using a submission tool.
We can help you determine which of the major search engines have and have not indexed current key pages of your web site. This indexing is necessary for them to display your web site in their search results.
Some search engines require a fee to guarantee that they will index your site and include your site in their database. We can provide you with information on the fees and help you determine which ones would be best to submit to.
We can then handle the submission process for each search engine that you choose to submit your site to.
Directory Submissions:
When you submit your site to directories such as Yahoo! and DMOZ, your site is reviewed by a human editor as opposed to an automated "spider." Each directory has its own guidelines on how to go about submitting a web site, and it's important to read through and understand the guidelines before submitting your site. Let us do the work for you!
We can provide you with a list of the top directories that you would want to consider submitting your site to.
Some directories require a fee to guarantee that their editors will review your site. We can provide you with information on the fees and help you determine which ones would be best to submit to.
We can then handle the submission process for each directory that you choose to submit your site to.
To learn more about our search engine optimization services, please contact us.
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SEO Services