Strategic Internet Marketing

As important as it is to create a well-designed and well-organized web site, it is equally important to get the word out about your site. At Julie Burgess Web Design, we offer Strategic Internet Marketing services to assist you in promoting your web site.

The #1 way Internet users find new web sites is through the use of search engines. Search engine optimization (techniques to improve how your web site ranks in the search engines) is an important aspect in web page promotion, and has been called the cheapest and most effective marketing tool available. Our Strategic Internet Marketing services focus on optimizing web page content, submitting sites to search engines and directories, and improving site rankings with the search engines.

Why Search Engine Traffic Is The Kind of Traffic You Want:

  1. Traffic you receive from search engines is already targeted. Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. This is the best source of potential customers you can have.
  2. Search engines are the #1 way users find new sites. Surveys show that over 85% of users rely on search engines to locate information on the Web. If you optimize your site to do well on the engines, then register your site with the search engines, you should see increased traffic to your site. This is why search engine optimization is a key component of Strategic Internet Marketing.
  3. Search engines are free to users and users know where and how to use them. One of the first things a novice to the Internet learns is how to use a search engine.

Search Engines vs. Search Directories:

When developing a plan for web page promotion as part of Strategic Internet Marketing, it is helpful to understand the differences between search engines and directories.

Search engines (i.e. Google, Excite, AltaVista) have automated programs called spiders that index sites and score pages based on proprietary guidelines. There is no human judgment involved. Search engines index all the information on the web pages they find. The indexes are generated automatically, based on the words and phrases that are found on web pages.

Directories (i.e. Yahoo, LookSmart) have human editors who review web pages, rank them, and then organize them into categorized lists with brief descriptions. The categories and descriptions are based on submissions, but are edited by professional editors.

(Source: www.netmechanic.com)

Web Page Promotion Tips:

Simply having your web site listed in the search engines isn't enough. The goal with Strategic Internet Marketing is to be listed on the first three pages of the search engine results page, within the first 20-40 listed links (top 10 is ideal). Your web site content will need to be optimized in order to improve its rankings.

The following are some optimization tips for web page promotion:

  • Create a well-designed web site with well-written content.
  • Pick popular keywords that visitors will use on a search engine query.
  • Include these keywords in your TITLE tag and META tags.
  • Use these keywords throughout the text on your page.
  • Continually work on improving your site's link popularity.
  • Carefully submit your web site to search engines and directories.

As you can see, optimizing your web site is a process involving several steps and several elements. The most cost-effective way to optimize a web site is by starting at the beginning of its development – whether a new web site or a web site redesign. We would be delighted to assist you in this process!

Click here to learn more about our Strategic Internet Marketing (Search Engine Positioning) services.